SEAT Importer in Ukraine integrated EVE.calls into marketing for survey use case, leading to test drives growth 113% MoM
Business Challenge
SEAT official importer in Ukraine was launching a new vehicle, Leon 2017. The company was keen to interview customers within a short timeframe to find out what customers liked about previous model aiming to create a marketing campaign for the new product launch.
Solution
SEAT marketers created an online survey form with a questionnaire to gather leads for a new model test drive. SEAT started to work with EVE.Calls in May 2017, and less than in two weeks call robot EVE was already calling out SEAT customers to invite them to fill in the survey and offer an incentive. As a pilot, the robot quickly called out two thousand database contacts. Positive results were shown with 13-22% conversion and the robot continued to call all database.
“SEAT HQ in Spain was pleasantly surprised. Test drives volume grew 3 times quarter over quarter. We had great results in such a short period of time.”, comments Yaroslav Taldykin, working on marketing initiatives for SEAT Importer in Ukraine.
Success by Numbers:
- EVE handled calls over 5200 calls in one day
- Call campaign generated 130 test drives registrations, increasing test drives volume 113% month-over-month
- 68 customers visited test drives within 2 months, 3x more than before the campaign with the bot
Application Facts:
- Industry: Automotive
- Application: Survey
- Company: SEAT Importer Ukraine
- Deployment: 1 week
- Country: Ukraine