About the company
CreditKasa is a Ukrainian financial company providing online short-term financing services.
The institution established itself as a leading player in the microfinance market through its strong commitment to customer service and cutting-edge personal data protection technologies.
Task
Aiming to foster customer loyalty, CreditKasa has launched a new loan offer for its regular clients. But first, they needed to be quickly and effectively notified.
To avoid staff burnout and reduce costs, the company decided to shift the burden of mass upselling calls from its contact center to Eve. And as will be seen, this was a great strategic decision for a significant drop in OPEX and providing smooth customer service.
Solution
In this case, all the best sales persuasion tactics had to be brought into play, as we had to not just notify, but convince customers to take out a new loan.
We carried out a detailed analysis of the company's audience and ToV. Based on this research, a brief and info-packed conversation scenario was created. We made sure that Eve sounded as friendly as possible to develop an effortless dialog without being too pushy:
Eve tells a customer that CreditKasa has prepared a good loan offer for its well-qualified borrowers, and gives some details on it.
The man takes interest and asks to send him a message with all the info. Eve replies that he’ll receive a message with a link to the website and explains how to apply for a loan.
Results
The call center didn’t stand a chance against the AI-powered voice robot.
Eve delivered impressive performance:
- 28% increase in successful conversations
- 2x increase in sales
- 63% decrease in payroll costs
The results of the call campaign for CreditKasa once again proved that Eve is a great marketing and sales tool for businesses, which can maximize sales opportunities through upselling the company's products and services. And beyond that, the voice robot helps deliver a personalized and unique CX to build strong customer loyalty.